Setting up a Wordpress account is just the beginning.
Over the weekend, I caught up with an old friend who wanted to create a blog. It is a portfolio for her freelance projects. Good idea? It’s a great start, if you ask me. After hearing much chatter from everyone about starting a blog, they wanted to know how to make it visible to potential clients. In other words, how to make my blog work for me and therefore, be successful?
Hint: it takes more than just logging into your account.
Know Your Audience
You have a product. You want to get it out there. Know who would want or need your services. Ask yourself these questions:
You want to work with a company such as a digital marketing company, for a longer duration, then build trust with them. Your content should show off your personality and values. Your blog becomes your first impression.
If you aim to work with smaller firms, show them how you can provide that extra something in your blog posts.
Do a Little Research
If this is your recent entry into the blog game, don’t think that you are too late into the game. Catch up by doing some research of your own! Doing a basic keyword research on your product would help you find what people are searching for in that arena.
Collate all the keywords related to your business. Remember to use them in creating relevant content that speaks to what the average person wants to know.
Some sites with rich repository are:
Moz Blog on keyword research.
How to use Google Keyword Planner (condensed version for the busy bee).
Ahrefs Keyword Explorer.
Be Patient — Continue to Create and Share Content
Keep track of your blog’s performance on a monthly basis. But you have to patient. You can only see results after three months. It takes time for google bots to crawl your pages and more time to direct traffic to your site.
Speed up the process a little by sharing your pieces on social media. With more likes and shares on Facebook, your blog will get a wider reach! Just pick the right platform for your services.
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