Many people have asked me, is social media marketing essential? So many businesses have succeeded so well in the past, what’s so different now? If you prefer statistics, a report by Social Media Examiner reported that 92% of marketers have expressed the importance of social media to their businesses.
Still not convinced? Here are 5 reasons that might just change your mind:
1. Finding the right audience
The internet is a wide place that reaches almost everyone on the globe and with ever-increasing globalisation, businesses are no longer restricted by geographical limitations. Social media simply facilitates the ability to reach out and market your products, no matter how specific, to your intended audience.
Apart from the big names in social media, such as Facebook, Instagram or Twitter, rapidly growing platforms such as Pinterest are also equally impactful. Pinterest has the fastest growing base of users but the power of social media marketing isn’t just the users, but also the breadth and depth of their conversations.
2. Drive up traffic to your site
With the hundreds of millions of sites available online, the challenge to draw people and keep them there is real. Search engine optimisation (SEO) is a highly-underappreciated skill. The Editors specialise in SEO by creating more opportunities for customers to find and visit your site.
3. Discover your audience
Social media marketing not only creates opportunities for people to discover businesses, it is also a cache of information for businesses on their audience. The Editors use analytics to tailor content and SEO to different types of audiences and create a larger impact.
4. Build trust
The versatility of social media enables businesses to show a more human side. Allow your customers a behind-the-scenes look or show your followers that you’re a company made-up of unique individuals. Build a rapport with your customers, after all, a trusted company is a preferred company.
5. A direct line of communication
Use the constant availability of social media as a marker of your company’s availability for the client. Customers love businesses that they can readily talk to on a variety of social media platforms. Fast, simple communication is what users expect and appreciate.
Social media is transforming the way brands communicate and engage with customers. Increasingly the gap between them is decreasing and businesses need to adopt social media strategies to be responsive to customer experiences as well as understanding trends.
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